Startups
Pre-seed to Series A. Positioning, your first launch, a website that converts, and the pipeline to land your first big customers.
Startup marketing →Freelance marketer and designer · Sydney, Australia
Freelance marketing and design for startups and growing brands.
Strategy, brand, design and business development from one senior freelancer. I've led marketing at General Assembly, Adobe and CommBank. Now I help startups and small teams get to market faster, without hiring a full team.
Brands I've worked with
Adobe
Who I work with
Teams that need senior marketing now, but aren't ready for a full-time head of marketing.
Scale-ups
Growing fast and need marketing leadership. I step in as a fractional lead, or cover a gap while you hire.
Small businesses
Owner-run brands that need a sharper brand, a better website and social content that actually gets seen.
Creators and wellness brands
Instagram growth, content systems, brand partnerships and digital products, from someone who's built an account herself.
Sectors I know well:
EV and cleantech Fintech and loyalty Education and edtech Creative tech Financial services Wellness Weddings and eventsFreelance services
From the plan to the pitch, strategy and execution from one person, so nothing gets lost along the way.
Ongoing
Fractional marketing lead
One or two days a week leading your marketing. Strategy, budget, agencies, team and reporting, without a full-time hire.
- Marketing plan and priorities
- Monthly performance reporting
- Hiring and managing agencies
Project
Startup launch sprint
A focused project to launch your product, enter a new market or get ready for a raise.
- Positioning and messaging
- Launch plan and channel mix
- Launch assets, ready to use
Project
Brand and content studio
The strategy and the design in one go, for small businesses that need it done properly.
- Brand refresh and guidelines
- Social content templates
- Websites, landing pages and pitch decks
Ongoing or project
Business development and partnerships
Find, pitch and win the clients and partners that grow your business, with the marketing to back it up.
- Target lists and outreach
- Pitch decks and proposals
- Brand and corporate partnerships
How freelancing with me works
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01
Intro call
We talk through where you are, what you need and whether I'm the right fit.
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02
Clear proposal
A short proposal with the scope, timeline and a fixed price. No surprises.
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03
Work that ships
I plan it and build it, with regular check-ins so you always know where things are.
Recent work
I don't just advise. This is one of my own brands, strategised, designed and marketed by me.
Creator · Wellness brand
Anxious as Anything
A free mental health library, guides and workplace talks for Australians, grown from an Instagram account to 13K followers since 2020. I created the brand, built the content system, designed and built the website, and run the partnerships and workplace offer.
Visit anxiousasanything.com →What people say
From managers, colleagues, clients and partners on LinkedIn. Former colleagues still call me Chip.
Chip is one of the most driven, hardworking, detail-oriented and outside-the-box-thinking marketing leaders I’ve had the chance to work with.
Denise is an absolute gun when it comes to smart marketing and building a business. While her job function says “marketing”, this is too narrow a definition, as her contributions impact all areas of the organization.
She led our workshop series to increase brand engagement and drive movement through our sales funnel. This single initiative gained over 4000 top of funnel new acquisitions.
Chip is a rare talent! Highly skilled, driven, collaborative, a master networker, smart and joy to work with. We’ve partnered up on multiple occasions and I couldn’t recommend her more highly.
I was unbelievably impressed with Chip in the way she interacted with various partners and developed crucial business development opportunities that benefitted the whole company.
She is scrappy and knows how to do a lot with a little, which can’t be overstated.
Ten years leading marketing
Events, workshops, launches and the teams behind them.
2024 to 2026
CommBank
Product and Marketing Leader, including the CommBank Yello loyalty program.
2023 to 2024
Adobe
Community Partnerships. Ran Adobe Live and worked with corporate partners.
2016 to 2023
General Assembly
VP Marketing across APAC and EMEA.
Hi, I'm Dee.
I've spent a decade leading marketing for global brands, and the last few years building my own. That mix means I can sit in the boardroom on Monday and design your launch assets on Tuesday.
As a freelancer, I work best with startup founders and small teams who want senior thinking without the agency overhead. I'm based in Sydney and work with clients across Australia and overseas, on site or remote. I've led marketing across Asia Pacific, Europe and the UK, so working across time zones is second nature.
Got a launch, a brand or a growth problem?
Tell me what you're working on. I'll come back within two business days with how I'd approach it.
